Nnena Jacob has urged Nigeria’s creative industry to look beyond viral moments and translate its growing international visibility into sustainable revenue and commercially successful creative brands.
Speaking during a panel session at NECLive 2026, Jacob acknowledged the quality and volume of creative talent in Nigeria but argued that talent and popularity alone would not guarantee global competitiveness.
She compared Nigeria’s international creative earnings with those of South Korea, noting that K-pop generates approximately 10 times what Nigeria’s creative industry currently generates.
“I believe Nigeria has the most creative talent when it comes to quantity and quality. Out of that virality, what are we getting?” she asked.
Jacob said Nigerian creators and industry stakeholders must focus on converting their online visibility into cash flow, stressing the importance of building recognisable and commercially viable brands.
The post Nnena Jacob urges Nigeria’s creative industry to convert viral popularity into revenue appeared first on Nigerian Entertainment Today.
from Nigerian Entertainment Today https://ift.tt/ZuR2e0z
via IFTTT
Post a Comment