Charles Born has called on Nigerian creatives to embrace authenticity and greater collaboration, saying the country’s tendency to work individually could limit the industry’s collective growth.
Speaking at NECLive 2026, the actor and content creator said authenticity remained commercially valuable, noting that audiences respond strongly to creators who maintain their genuine identities.
“Authenticity sells ridiculously,” he said.
Born described the Nigerian spirit as a major strength of the country’s creative industry but warned that the same individualistic tendencies that encourage personal excellence could also hinder collective progress.
“The Nigerian spirit is beautiful, but it’s also working against us. We work individually beautifully, but we can do more together,” he said.
He suggested that stronger collaboration among Nigerian creatives could help the industry maximise its collective potential and strengthen its international competitiveness.
The post Charles Born calls for authenticity, collaboration in Nigeria’s creative industry appeared first on Nigerian Entertainment Today.
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