Hammed Adebiyi is an innovative and results-driven marketing leader with over a decade of experience building brand equity and driving market leadership within the premium spirits industry. With a proven track record across top multinational companies including Edrington, Pernod Ricard, and Guinness Nigeria, he has consistently led strategic initiatives that deliver brand visibility, consumer engagement, and revenue growth.
Throughout his career, Hammed has played a pivotal role in shaping the success of iconic brands such as The Macallan and Imperial Blue, leading them to significant market share gains and solidifying their dominance in competitive markets. At Edrington, he has continued to elevate brand performance through integrated marketing strategies, impactful digital communications, and high-value partnerships with aspirational lifestyle brands.
Adept in both brand and trade marketing, Hammed has developed and executed successful product launches, trade activations, and market-driven campaigns that directly translate into sales and brand loyalty. Known for his collaborative leadership style, he has built and guided high-performing teams, aligned cross-functional stakeholders, and forged strategic partnerships. Passionate about the premium spirits sector, Hammed brings a sharp commercial mindset, creative vision, and a deep understanding of consumer behavior—making him a key player in driving growth within the Food & Beverage industry.
So join Hammed for NECLive 2025 on Friday, November 28, 2025, at Landmark Events Centre. This year’s edition is themed “Powering Africa Through Creative Enterprise.” Register now: www.nec.ng
The post Hammed Adebiyi has been confirmed as a panellist at NECLive 2025 appeared first on Nigerian Entertainment Today.
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