Nigerian musician and entrepreneur Anthonia “Sasha P” Alabi has emerged as the winner of this year’s prestigious CANEX SME Pitch Grant Prize in Algiers, thanks to her pitch titled “From Barriers to Bridges: Building Africa’s Creative Backbone.” The prize, part of the Creative Africa Nexus (CANEX) initiative of the African Export-Import Bank (Afreximbank), supports entrepreneurs across Africa’s creative industries with funding, visibility, and opportunities to scale their projects.
Her $10,000 proposal outlines a clear plan to build systems that support African creatives and stakeholders, creating an ecosystem where artists, promoters, and audiences can thrive together. Through her company, Purplefire Entertainment, which focuses on Pan-African touring, talent buying, events, and casting, she has already laid groundwork that aligns with this vision.
Winning the prize provides her with the opportunity and backing to drive a project that could break down barriers that have long hampered the industry and reshape Africa’s creative and economic future.
By facilitating easier touring across African borders, Sasha P’s initiative is expected to boost trade, tourism, and cultural exchange. It offers a chance to equip stakeholders with the skills and infrastructure they need. With global attention on African culture at an all-time high, this kind of initiative ensures the continent is not only part of the conversation but is shaping it on its own terms.
Sasha P’s win is more than a personal milestone. It marks the beginning of a new chapter in Africa’s creative story. With the CANEX SME Pitch Grant Prize behind her, her vision of turning barriers into bridges is well on its way to becoming reality.
The post Sasha P wins prestigious CANEX prize with “From Barriers to Bridges” appeared first on Nigerian Entertainment Today.
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