NECLive, the marketplace of ideas, products and services for the African entertainment industry, will release The State of Nigeria’s Creative Economy Report on Monday, 29th of June 2026. The data-backed report is produced in partnership with Frontyard Group, an innovation and investment engine powering Africa’s creative frontier.
The State of Nigeria’s Creative Economy 2026 report is a first-of-its-kind diagnostic of the business and infrastructure realities facing the people who power Nigeria’s cultural output. Drawing on the lived experience of 377 creative professionals across film and music, fashion, gaming, and other sectors of the creative economy, the report asks what stands in their way rather than what inspires them. It then moves the national conversation about the creative economy from dialogue to evidence, and from evidence to policy.
“Nigeria has never had a problem telling the world a great story about its culture. What we’ve lacked is honest evidence about the machinery beneath it,” Tomiwo Ojo, Head of Content at ID Africa, says “This report is that evidence. It shows, in the words of creatives themselves, that the talent has already done its part and the systems have to catch up. I hope that everyone with the power to resource this sector reads it and acts.”
Nigeria’s creative sector is not constrained by a shortage of talent but by the systems surrounding it: unreliable power and connectivity, which respondents rank as the single biggest daily obstacle; the administrative burden that costs more than eight in ten professionals over a tenth of every working week; and the financing and payment barriers that block creators from reaching global markets. The report closes with a set of action-ready recommendations for government, investors, and the private sector.
The State of Nigeria’s Creative Economy 2026 will be available on Monday, 29 June 2026 via nec.ng
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